The question, "why is he covered in red paint?" is answered at the end.
(If you find that the video stops and starts as it downloads from YouTube the best way to watch it is to start it up, go away and then come back and play it through when it is completely downloaded.)
Turn on your sound!
What a brilliant idea for a Video Clip!
Here is a brief video describing the origin of the idea and how it was executed.
This is a link to an article with many pictures of the band setting up the "machine".
They also produced a more standard, but still entertaining, version shown below:
OK Go - This Too Shall Pass from OK Go on Vimeo.
To find out more about the band go to their website.
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